$968.00 $1,210.00 20% Off
Venture off the paved route on Norco's XFR 1. Ready to cruise paths, trails, and city streets in complete comfort, Norco's light aluminum frame means easy speed and great handling, while the bump-busting suspension fork smooths the terrain so you enjoy the glorious ride. You also get a great set of WTB/SRAM wheels, a precision-shifting 27-speed drivetrain for dancing over the hills and Avid hydraulic disc brakes for awesome all-conditions stopping power. There's a host of fine Norco components, too, including a sweet seat.
$976.65 - $1,149.00 $1,149.00 15% Off
Casual yet always capable. Roam Disc is built for multi-purpose adventure, so you can follow your own route, wherever it takes you. With its confident, flat handlebar positioning and lightweight ALUXX aluminum frame, Roam Disc gives you all the best qualities of a mountain bike and a road bike. Its front suspension adds comfort and control. It has powerful disc brakes and durable components, so it can take some bumps on rough city roads. And the fast rolling 700c wheels can handle smooth roads or dirt, making it a great choice for town-to-trail adventures.
$999.00 $1,499.00 33% Off
From easy rides on your favorites roads, to leg-testing centuries and forays into racing, Specialized's Allez Comp Apex Compact has got you covered. Its svelte E5-aluminum frame is paired with a FACT tapered carbon fork for a ride so smooth and responsive, you'll have to swing a leg over it to believe it. Plus, the speedy Mavic rims make going faster easier than ever before, while the compact SRAM 20-speed drivetrain offers a full spread of hill-climbing gears. And, the Allez Comp is spec'd with a choice spread of Specialized's carbon and aluminum components, too.
$999.00 $1,249.00 20% Off
Specialized is adamant that if you feel like riding somewhere, your bike should be able to take you there with the utmost in confidence. That's why they designed the Dolce Sport to give you all of the performance that you need for the road, with a little extra boost to make riding over rougher terrain a breeze. Making sure that you get the most out of every ride, Specialized built the Dolce around their Women's Endurance Geometry. This ensures that you stay comfortable and confident over any kind of terrain, while also providing a lower standover to make getting on/off the bike, as well as putting a foot down, as easy as can be. You'll also find a whole host of women's-specific components, like the Body Geometry Riva Sport Plus saddle. For the build, they spec'd it with Shimano Sora 9-speed shifting, fast-rolling Axis Sport wheels, and traction-packed Espoir Sport 25mm tires.
$1,061.00 $1,249.00 15% Off
Make "commute" synonymous with "fun" on Norco's XFR 2. Ready to zoom along paths, multi-use trails, and city streets in supreme comfort, Norco's lightweight aluminum frame will zip you to your destination in no time, while the bump-smoothing suspension fork calms the terrain. You also get a crisp-shifting 27-speed drivetrain to make the hilliest routes a piece of cake and it has Shimano hydraulic-disc brakes for all-conditions stopping power. Plus, you'll love the quality Norco components, including a supportive seat.
$1,061.00 $1,249.00 15% Off
Make your commutes more fun on Norco's XFR 2 Forma. Ready to tackle paths, multi-use trails, and city streets in complete comfort, Norco's lightweight aluminum frame will zip you to your destination in no time, while the bump-busting suspension fork smooths the terrain. You also get a crisp-shifting 27-speed drivetrain for sailing over even the hilliest routes with ease and there are Shimano hydraulic disc brakes for all-conditions stopping power. Plus, you'll love the quality Norco components, including a supportive women's saddle.
$1,099.00 $1,369.00 20% Off
Hit the open road on Specialized's Dolce Sport EQ! It features a light A1 aluminum frame with a carbon fork and quick-rolling Axis wheels for confident handling, effortless climbing, and a sensational ride. The 18-speed Shimano drivetrain delivers the right gears no matter where you roam, while Specialized's women's-specific components ensure you have the ride of your life. And, this bike comes equipped with a mini seat bag and a pair of aluminum Zee bottle cages.
$1,119.00 $1,399.00 20% Off
Take Norco's Charger 7.2 into the woods and rip some trail! This fearless hardtail's 6061-aluminum frame and 100mm-travel RockShox fork deliver a remarkably lively, yet forgiving ride. On 27.5-inch Alex rims, you'll roll over obstacles while maintaining nimble maneuverability. The crisp-shifting Shimano 20-speed drivetrain flattens the gnarliest climbs and the Shimano hydraulic disc brakes let you descend with jaw-dropping skill in all conditions. You also get grippy Schwalbe tires and quality Norco components throughout to round out this Charger.
$1,119.00 $1,399.00 20% Off
Norco's Charger 7.2 Forma fears no trail, and neither should you! This fearless hardtail's 6061-aluminum frame and 100mm-travel RockShox fork deliver a ride that's lively yet forgiving. Smile as your 27.5-inch Alex rims stomp through obstacles and whip around hairpin turns. The crisp-shifting Shimano 20-speed drivetrain humbles the most harrowing hills and the Shimano hydraulic disc brakes let you descend with finesse in all conditions. You also get grippy Schwalbe tires and quality Norco components throughout to round out this sweet dirt machine.
$1,124.10 $1,249.00 10% Off
The Women's Rockhopper Expert is the perfect bike to get you moving into the XC mountain bike world. That's because we built it to be light, durable, and exceedingly capable, so the only obstacles you'll have to clear will be on the trail—not on your bike. It starts with our new A1 SL alloy frame that features Boost QR 141 spacing, internal cable routing, and optimized tube shapes that save weight and give clean lines to the frame. Lastly, our Sport XC 29 geometry adjusts the reach, angles, and standover height to make for an improved fit across the size range. This is sure to keep you ripping and confident while heading both up and down the trail. This Rockhopper comes spec'd with a mix of durable Shimano components, powerful Shimano hydraulic disc brakes, grippy Ground Control and Fast Trak tires, and an SR Suntour XCR-Air fork with just the right amount of travel. You'll also find that we paid special attention to the needs of female riders, which is why every width and length of the components are tailored to women, while the Body Geometry Myth Sport saddle is sure to deliver comfort, mile after mile along the trail. - The frame is constructed from lightweight A1 SL Aluminum in order to provide a compliant, durable platform to support our acclaimed XC Sport 29 Geometry. Combined, you get a bike that's more than efficient on climbs and descends just as well. - SR Suntour XCR-Air fork features 80/90/100mm (size-specific) of suspension travel that swings well above its weight class. - Shimano Deore rear derailleur provides crisp, reliable shifting that you can count on when the going gets rough. With it, you'll be able to precisely move through the wide gear range to make cruising the flats almost as easy climbing those hills.
$1,199.00 $1,469.00 18% Off
Hit the open road on Specialized's Dolce Elite! It features a light aluminum frame with a carbon fork and quick-rolling Axis wheels for confident handling, effortless climbing, and a sensational ride. The 20-speed Shimano drivetrain delivers the right gears no matter where you roam, while Specialized's women's-specific components ensure you have the ride of your life. And, this bike comes equipped with a mini seat bag and a pair of aluminum Zee bottle cages.
$1,394.10 - $1,549.00 $1,549.00 10% Off
If you show us a trail rider that says they couldn't use more traction, we'll show a trail rider that's never ridden our Fuse. We like to call it the ultimate trail hardtail, and with a 27.5+ tire system, this becomes more than just talk. Its 27.5 x 3.0" tires put out more traction, more floatation, and better handling without sacrificing anything to efficiency on climbs. And to solidify itself as a sweet trail machine, this iteration of the Fuse places a focus on blending tough-as-nails durability with reliable performance. This meant spec'ing it with strong alloy rims, a bulletproof one-by drivetrain with plenty of hammering and climbing ability, and an SR Suntour fork with 120mm of travel. It has everything you need to ride harder and go faster, and nothing that you don't. - The frame features an A1 Premium Aluminum construction that provides an ideal blend of efficiency and durability. - An SR Suntour XCM32 6Fattie fork features stiff 32mm stanchions and up to 120mm of smooth travel. - Shimano Deore shifting kit is precise and damn tough, so it can face down rock gardens and rough trails while still providing accurate and reliable shifting.
$1,439.00 $1,799.00 20% Off
The Revolver 7 SL from Norco is always ready to punch in and take care of business. Its feathery, stiff, and oh-so-responsive high-modulus carbon frame lets you float up hills, rip corners, and mash it to the line against the best of them. It's oversize tapered head tube is optimized for a 100mm fork and the PF30 bottom bracket delivers all your power to the rear wheel. And, 27.5-inch wheels make it playful, maneuverable, and outright fun to ride. Looking for the ultimate XC business partner? Look no further.
$1,439.00 $1,799.00 20% Off
If you're like us, you get a little tired of riding the same old roads weekend after weekend. And if you've ever shied from a beckoning dirt road for lack of confidence, Specialized has the bike for you—the Dolce EVO. At the heart of it is their DSW technology, which strategically places more welding material where it's needed, resulting in an aluminum bike that's more compliant and considerably stiffer. How stiff, exactly? It's one of the stiffest alloy bikes ever tested. Drawing inspiration from the Rider-First Engineered philosophy, this frame has a unique down tube, bottom bracket shell, and head tube. This ensures uniform performance across the entire size run. Making sure every single watt you produce gets transferred to the road, they built the EVO around their Women's Endurance Geometry. This ensures that you stay comfortable and confident over any kind of terrain, while also providing a lower standover to make getting on/off the bike, as well as putting a foot down, as easy as can be. For the build, they spec'd it with powerful cable/hydraulic disc brakes from TRP, Shimano Tiagra 10-speed shifting, fast-rolling Axis Sport Disc wheels, and wide Roubaix Pro tires.
$1,511.10 - $1,679.00 $1,679.00 10% Off
Turn any ride into a storied adventure with Salsa's Journeyman. This stable, comfortable bike features a lightweight and responsive aluminum frame that's built to handle the demands of riding on unpaved surfaces, and ready to carry you and your gear across all the gravel, fire, and back roads you can dream of. The Journeyman's Fantail Deluxe carbon fork softens road chatter to keep you feeling fresh on longer rides, and includes three-pack mounts for carrying water and smaller items. Paired with the Journeyman's generous tire clearance — up to 650b x 2.2 or 700c x 50 — you'll find yourself venturing farther and longer than ever as new route opportunities unfold. The Sora build gives you dependable Shimano and FSA drivetrain components matched with flat-mount mechanical disc brakes, Salsa's comfortable Cowbell handlebar, and a cushioned WTB Volt saddle. And, you'll find two bolts on the top tube designed to accept Salsa's EXP Series Toptube bag for accessing snacks on the move. Whether you choose the stock 650b build or decide to add a set of 700c wheels and smoother rubber for speed and efficiency, make the Journeyman a trusted companion in exploring your surroundings.
$1,532.00 $1,915.00 20% Off
In cycling, strategic choices are made before you even roll to the start line. Make Norco's Tactic LE part of your next race plan and be ready to experience world-class performance. Its high-modulus frame uses Norco's Power Chassis Design for incredible responsiveness, while the full-carbon fork carves through turns with pinpoint precision. Every race calls for a strategy; the Tactic SL is brilliant starting point.
$1,799.10 - $1,999.00 $1,999.00 10% Off
For those that have a love affair with steel, the Rove ST will slide rightfully near the top of your “next to buy” list. New this year, the Rove ST runs on 650b wheels that are tubeless ready right out of the box. A SRAM Rival 1 drivetrain and flat mount disc fork round out what we consider to be a killer value.
$1,880.10 - $2,089.00 $2,089.00 10% Off
Discover a little mischief and unknown territory with the trail-ready Embolden, that perfect bike to get you onto the trails and singletracks. Embolden is designed with women’s-specific geometry and 120 mm suspension front and rear, on the single-pivot Flexpoint platform. This bike feels stable, fast and energetic even as the terrain gets technical, meeting the demands of trail riding. Using our 3F Design Philosophy, we designed a geometry that provides a low standover height, making dismounts and maneuvering your body around the frame effortless. 27.5-inch wheels ensure bike handling is still nimble and playful, while carrying more speed in corners and through rocks, providing a stable, trustworthy feel.
$2,159.00 $2,699.00 20% Off
Stay smooth, even on rough rides. This endurance road bike is purpose-built for your longest, hardest rides. This lightweight Advanced-grade composite frame features endurance geometry and engineered compliance for a smooth, high-performance ride. Its tube shapes are optimized to absorb road shocks and vibrations, yet they’re still stiff in ways that matter—for pedaling efficiency and precise, stable handling. It’s actually crafted with specific carbon layups to give it just the right feel. And integrated disc-brake technology, featuring flat mounts and 12mm thru-axles front and rear, gives you added control in all types of weather and road conditions. - Advanced-grade composite frame with D-Fuse composite seatpost - Advanced-grade composite fork with alloy/composite hybrid OverDrive steerer - Giant PR-2 Disc wheelset with Giant Gavia AC 1 tubeless tires - Shimano Ultegra 11-speed mechanical componentry - Giant Conduct hydraulic disc brakes
$2,239.00 $2,799.00 20% Off
Norco's 100mm Revolver full suspension is the ultimate XC Race weapon. The stiff, feather-light carbon frame will have you surging up climbs, while racer-approved Gravity Tune geometry ensures the bike and rider are poised and confident on descents. With kinematics optimized for cross-country racing and A.R.T. suspension, the Revolver delivers maximum pedaling efficiency and predictable, stable support when the course gets chunky. The all-new Revolver FS has what it takes to win – you supply the heart.
$2,430.00 $2,700.00 10% Off
The ECR is Surly's answer to those times when you just need to escape to the woods for a while to get away from the humdrum of life. Those familiar with this steel mule know it’s designed around plus tires, previously of the 29” variety. A fully loaded 29+ bike is an excellent way to explore and get away for a while… if you’re of a certain stature that is. For smaller riders, it poses several challenges though. And no one wants new problems when they’re in the woods trying to escape old ones. To solve this, Surly redesigned the smaller sizes of the ECR to work with 27.5+ while the larger sizes are still equipped with 29+. All you medium specimens out there get your pick of the litter as Surly's offering that size in both options. Other updates to the ECR include and are limited to: Gnot-Boost rear spacing and a killer new beige paint job. It retains the abundant accessory mounts that we all know and love like Surly Trip Guide for brakes and derailleurs, fender, rack, and Bill/Ted eyelets, and a Rohloff torque arm slot. The 27.5+ sizes also feature two sets of Three-Pack bosses. You’ve got lots of options to bring all your “necessities” with you and still have room for excess baggage if you’ve got it.
$2,430.00 $2,700.00 10% Off
The ECR is Surly's answer to those times when you just need to escape to the woods for a while to get away from the humdrum of life. Those familiar with this steel mule know it’s designed around plus tires, previously of the 29” variety. A fully loaded 29+ bike is an excellent way to explore and get away for a while… if you’re of a certain stature that is. For smaller riders, it poses several challenges though. And no one wants new problems when they’re in the woods trying to escape old ones. To solve this, Surly redesigned the smaller sizes of the ECR to work with 27.5+ while the larger sizes are still equipped with 29+. All you medium specimens out there get your pick of the litter as Surly is offering that size in both options. Other updates to the ECR include and are limited to: Gnot-Boost rear spacing and a killer new beige paint job. It retains the abundant accessory mounts that we all know and love like Surly Trip Guide for brakes and derailleurs, fender, rack, and Bill/Ted eyelets, and a Rohloff torque arm slot. The 29+ sizes have two water bottle mounts and one set of Three-Pack bosses. You’ve got lots of options to bring all your “necessities” with you and still have room for excess baggage if you’ve got it.
$2,468.00 $3,085.00 20% Off
Want to see what you're capable of? First, you need a bike to get you there. Get started with Norco's Range Carbon 7.3 Framekit. Its lightweight carbon frame is seriously stiff for inspired cornering and wonderful responsiveness, while the 650B wheels increase traction and hold momentum like a 29er, yet are quick, playful and strong like 26-inch hoops. Out back you've got 160mm of Norco's legendary A.R.T suspension so you'll have the confidence and control to barrel into anything full speed. Oh yeah, that's all driven by a Cane Creek Double Barrel shock for maximum trail steeze. The 7.3 framekit has the mount for a front derailleur, so it's all ready to go for 2x or 1x systems.
$2,519.10 $2,799.00 10% Off
Once upon a time a bunch of mountain bikers dreamed up something wild: a drop bar bike that felt like a mountain bike and rode like a mountain bike. It was made of steel for that added bump absorption, had powerful SRAM Rival 1 hydraulic disc brakes and 1x drivetrain. It had a wider bar with a 16-degree flare that made for more aggressive descending. The Sutra LTD came to reality in all of its dreamy glory and is an absolute riot on-road or off.
$2,639.00 $3,299.00 20% Off
Norco’s Aurum Carbon 7.1 is here to blast backwoods shuttle runs, laps in the park, and World Cup courses alike. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when tackling some of the nastiest tracks on earth. Norco knows that DH bikes experience some of the roughest riding conditions, so they incorporate Armorlite resin and integrated frame guards throughout to bolster impact resistance, meaning you can focus on taking the fastest line, not necessarily the safest. Norco’s A.R.T. rear suspension with Gravity Tune powers Cane Creek’s insanely adjustable Double Barrel coil shock for a perfect blend of big-hit compliance with pedaling efficiency. Build up the Aurum Carbon 7.1 and get ready for the ride of your life!
$2,699.00 $3,379.00 20% Off
When you're rolling smoother, you're rolling faster. And regardless of if you're on the cobbles of Northern France or the chip and seal of your hometown, you'll benefit immensely from Specialized's Roubaix Elite. Thanks to Specialized's FACT carbon frame and the Future Shock suspension system at the cockpit, you are treated to a revolutionary degree of comfort and control. The cutting-edge frame is paired with a Roubaix Disc fork, which is built from Specialized's top-end FACT 11r carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design bolsters all of the above. The Axis Elite disc wheels provide stable, confident handling over any terrain. The bike is equipped with Shimano's 105 drivetrain, which provides 11-speeds of smooth shifting. The powerful Tektro Spyre disc brakes deliver fantastic all-conditions stopping power and speed modulation. Plus, Specialized's Phenom Comp GT saddle, CG-R carbon seatpost, and plush components invite you to add more miles to every ride.
$2,699.00 $3,389.00 20% Off
Long rides should be measured in how much fun you're having, not by how tired and sore you're getting. With the Ruby Comp you'll meet even your longest rides with enthusiasm, thanks to frame geometry that encourages a smooth, fatigue-free ride, and a carbon frame that's truly focused on comfort. The added reliability of the easy-to-maintain rim brakes gives you extra peace of mind. So, plan that epic ride, steal two or three hours to explore, or block off your Saturday—the Ruby will make sure you're out there performing confidently, as comfortably as possible. •Enjoy a comfortable and responsive ride thanks to the lightweight Specialized FACT 9r carbon frame. Featuring Zertz to help reduce road chatter, it provides a responsive and smooth ride with no compromise on performance. •The agile and responsive Specialized FACT carbon, full-monocoque fork features Zertz inserts to absorb road roughness and give you a smoother ride. •Shave weight off your ride with Fulcrum Racing S-19 Light wheelset, delivering a superb and confident ride quality you can feel. •Designed and engineered with Women’s Endurance Geometry that improves stability and handling, giving you confident control when climbing and descending, while also putting you in a comfortable position. Result? A lifetime of efficient, comfortable riding.
$2,879.10 - $3,199.00 $3,199.00 10% Off
Take control of the trail with this fun new hardtail e-bike. Now you can climb with greater ease and comfort, and ride farther—the perfect formula for an enjoyable day on the trail. The Fathom E+ is a great choice for XC and singletrack terrain. A lightweight ALUXX SL aluminum frame and trail-friendly geometry will help you experience trail riding like never before. The SyncDrive Sport motor delivers smooth, instantaneous power to conquer hills and technical trails. With a 120mm front suspension fork and the superior all-round performance of 27.5 wheels and tubeless tires, it offers smooth control and confidence. The side-release EnergyPak is integrated into the frame and can be easily removed for charging. And you can control all your settings with the clean, easy-to-use RideControl ONE setup.
$3,099.00 $3,889.00 20% Off
The idea of a perfect road is a myth, as there's always a chip, a crack, a rough patch—you name it. But with our Roubaix Elite, you'll be taming wild asphalt without any extra effort. This is how road bikes were always meant to be. The super-light frame has been constructed from our FACT 10r carbon fiber. Its stiffness levels are also off the charts, and compared to the SL4 iteration of yesteryear, you'll experience a whole new, faster, and more efficient geometry. Through some engineering sorcery, however, we've managed to keep the same fit, feel, and position that we've all come to love from the SL4, and kept it consistent throughout the size-range due to our Rider-First Engineered construction. Of course, you're probably thinking, "get on to the suspension thing up front." We call it Future Shock, and essentially, it's a piston in the head tube with 20mm of travel. We developed this technology in partnership with McLaren Applied Technologies, and the result of this are a host of drastic performance improvements, namely in the vertical compliance department. Without giving a physics lecture, we found that focusing on vertical compliance, instead of fork splay, meant that we could improve smoothness, speed, and comfort in one fell swoop. And of all the bikes that we've tested with our Rolling Efficiency Model, the new Roubaix outperforms anything on the market. Lastly, we spec'd the Roubaix Elite with 105 11-speed mechanical shifting, RS hydraulic disc brakes, and DT R470 Disc wheels that have been cased in our Turbo Pro 28mm tires. - Featuring our Rider-First Engineered design that ensures every frame size has the same legendary responsiveness and smooth ride quality that you'd expect from a Roubaix. The FACT 10r frameset holds its own with our high-end carbon offerings, with the ideal blend of light overall weight and targeted stiffness, while the all-new Future Shock "suspension" system at the cockpit delivers a revolutionary degree of comfort and control. - A Roubaix Disc fork is built from our FACT carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design only stands to bolster all of the above. - Shimano 105 shifting gives you crisp, precise, and reliable shifts. The system is renowned for its durability, performing in adverse conditions with the batting an eyelash…if shifters had eyelashes, that is.
$3,119.00 $3,889.00 20% Off
Shred the whole mountain! The all-mountain Specialized Enduro Comp 650B is built to pedal up and absolutely crush it back down. The lightweight yet rugged M5-aluminum frame features 170mm of active, efficient rear suspension and is adorned with a whole slew of sweet components. A plush 170mm-travel RockShox Yari RC fork, a Rockshox Monarch Plus rear shock with AutoSag, and a 1 x 11-speed SRAM drivetrain keeps this rig shredding all over the mountain no matter what the terrain throws at you. And it all charges on 650B Roval Traverse wheels and tubeless-ready Specialized tires that make short work of even the rockiest trails. What's more, the Comp is spec'd with wide Specialized bars and sure-stopping SRAM Guide brakes. Top it all off with Specialized's renowned Body Geometry saddle sitting atop of the Command Post dropper post for more singletrack-railing goodness, and the whole mountain is yours to shred.