$101.50 $145.00 30% Off
A great first bike, Norco's Mermaid Steel is the coolest way to get kids started with riding. Its lightweight steel frame and fork make pedaling easy and the quality construction ensures you'll be able to hand this tot rod down. Plus, the comfortable seat, grippy 12-inch tires, coaster brake and strong steel training wheels make the Mermaid Steel great fun to learn on.
$303.00 $379.00 20% Off
Giant's Motr 20 is a force to be reckoned with. This little shredder is ready for the streets, trails, and anywhere else your kid can motor along. With a lightweight aluminum frame, sick moto-style steel fork, adjustable-reach hand brake and rear coaster brake, this ripper is ready. Of course, it's got shin-friendly plastic pedals and comes with a kickstand and bell, too!
$609.00 $870.00 30% Off
Norco's VFR 2 boasts a light, efficient and nimble double-butted aluminum frame and carbon fork that gets up to speed quickly and handles like a dream. It makes all your favorite road loops more fun than ever and riding around town or to work a joy. You'll cruise right over the hills with the 27-speed Shimano drivetrain, while the upright seating position and flat-bar front end provides control and comfort. You'll also love the grippy Tektro brakes and the fine Norco components, including the comfortable seat.
$798.00 $939.00 15% Off
The ride is waiting for you: get out there with Norco's XFR 3. Reach fast speeds on the lightweight aluminum frame, while the plush suspension fork smooths the terrain so you enjoy a glorious ride. You also get 24 crisp-shifting gears that let you cruise over the hills with ease. Shimano's hydraulic disc brakes offer fine all-conditions stopping power, and Norco provides an excellent bar, stem, seat, and post for total control and comfort.
$798.00 $939.00 15% Off
The open road is calling, get out and answer with Norco's XFR 3 Forma. The lightweight, zippy aluminum frame gets up to speed fast, while the bump-busting suspension fork smooths the terrain so you enjoy a glorious ride. You also get 24 crisp-shifting gears that let you cruise over the hills with ease. Plus, the Shimano hydraulic-disc brakes offer fine all-conditions stopping power, and Norco provides an excellent bar, stem, seat and post for total control and comfort.
$840.00 $1,120.00 25% Off
If you thought you were fast before, roll on Norco's Charger 9.2 Forma and you'll be blown away. Your friends will be, too! This 29er steamrolls trails with its big Alex/SRAM wheels, 6061-aluminum frame and RockShox's smooth 100mm-travel fork. The crisp-shifting SRAM 30-speed drivetrain humbles the most harrowing hill and the Shimano hydraulic discs let you descend confidently in all conditions. You also get grippy Schwalbe tires and quality Norco components throughout to round out this sweet dirt machine.
$855.00 $1,140.00 25% Off
Take Norco's Charger 7.2 Forma into the woods and enjoy some trail! This fearless hardtail's 6061-aluminum frame and a 100mm-travel RockShox fork deliver a remarkably lively, yet forgiving ride. Enjoy the advantages of the 27.5-inch Alex/SRAM wheels as they hold momentum while offering flickable maneuverability. The crisp-shifting SRAM 30-speed drivetrain humbles the most harrowing hill and the Shimano hydraulic discs let you descend with finesse in all conditions. You also get grippy Schwalbe tires and quality Norco components throughout to round out this sweet dirt machine.
$874.30 $1,249.00 30% Off
Specialized is adamant that if you feel like riding somewhere, your bike should be able to take you there with the utmost in confidence. That's why they designed the Dolce Sport to give you all of the performance that you need for the road, with a little extra boost to make riding over rougher terrain a breeze. Making sure that you get the most out of every ride, Specialized built the Dolce around their Women's Endurance Geometry. This ensures that you stay comfortable and confident over any kind of terrain, while also providing a lower standover to make getting on/off the bike, as well as putting a foot down, as easy as can be. You'll also find a whole host of women's-specific components, like the Body Geometry Riva Sport Plus saddle. For the build, they spec'd it with Shimano Sora 9-speed shifting, fast-rolling Axis Sport wheels, and traction-packed Espoir Sport 25mm tires.
$958.30 $1,369.00 30% Off
Hit the open road on Specialized's Dolce Sport EQ! It features a light A1 aluminum frame with a carbon fork and quick-rolling Axis wheels for confident handling, effortless climbing, and a sensational ride. The 18-speed Shimano drivetrain delivers the right gears no matter where you roam, while Specialized's women's-specific components ensure you have the ride of your life. And, this bike comes equipped with a mini seat bag and a pair of aluminum Zee bottle cages.
$959.00 $1,199.00 20% Off
Own the trails aboard Norco's Charger 7.3. This singletrack-ready hardtail boasts a lightweight aluminum frame and a terrain-taming RockShox suspension fork. The easy rolling, yet quick accelerating 27.5-inch Alex rims stomp over obstacles and slither through tight trail sections. A quick-shifting 20-speed drivetrain from Shimano humbles the most harrowing hills while the Shimano disc brakes let you descend with confidence in all conditions. Plus, grippy Schwalbe tires and quality Norco components across the board round out this sweet dirt machine.
$959.00 $1,199.00 20% Off
Norco's Indie 1 is a versatile machine that'll take you to your destination with agility, efficiency, and panache. Norco's lightweight 6061-aluminum frame features a smooth, lively ride that will carry you quickly to all of your destinations. The easy-rolling 700c wheels are wrapped in Schwalbe tires for an easy-handling, super durable set. This fine machine also boasts a sweet spec from Shimano, including a hill-flattening 27-speed drivetrain and powerful hydraulic-disc brakes for all-weather stopping power. Plus, there's a host of fine Norco components, including a comfortable seat.
$1,028.30 $1,469.00 30% Off
Hit the open road on Specialized's Dolce Elite! It features a light aluminum frame with a carbon fork and quick-rolling Axis wheels for confident handling, effortless climbing, and a sensational ride. The 20-speed Shimano drivetrain delivers the right gears no matter where you roam, while Specialized's women's-specific components ensure you have the ride of your life. And, this bike comes equipped with a mini seat bag and a pair of aluminum Zee bottle cages.
$1,049.30 $1,499.00 30% Off
From easy rides on your favorites roads, to leg-testing centuries and forays into racing, Specialized's Allez Comp Apex Compact has got you covered. Its svelte E5-aluminum frame is paired with a FACT tapered carbon fork for a ride so smooth and responsive, you'll have to swing a leg over it to believe it. Plus, the speedy Mavic rims make going faster easier than ever before, while the compact SRAM 20-speed drivetrain offers a full spread of hill-climbing gears. And, the Allez Comp is spec'd with a choice spread of Specialized's carbon and aluminum components, too.
$1,061.00 $1,249.00 15% Off
Make "commute" synonymous with "fun" on Norco's XFR 2. Ready to zoom along paths, multi-use trails, and city streets in supreme comfort, Norco's lightweight aluminum frame will zip you to your destination in no time, while the bump-smoothing suspension fork calms the terrain. You also get a crisp-shifting 27-speed drivetrain to make the hilliest routes a piece of cake and it has Shimano hydraulic-disc brakes for all-conditions stopping power. Plus, you'll love the quality Norco components, including a supportive seat.
$1,061.00 $1,249.00 15% Off
Make your commutes more fun on Norco's XFR 2 Forma. Ready to tackle paths, multi-use trails, and city streets in complete comfort, Norco's lightweight aluminum frame will zip you to your destination in no time, while the bump-busting suspension fork smooths the terrain. You also get a crisp-shifting 27-speed drivetrain for sailing over even the hilliest routes with ease and there are Shimano hydraulic disc brakes for all-conditions stopping power. Plus, you'll love the quality Norco components, including a supportive women's saddle.
$1,119.00 $1,399.00 20% Off
Take Norco's Charger 7.2 into the woods and rip some trail! This fearless hardtail's 6061-aluminum frame and 100mm-travel RockShox fork deliver a remarkably lively, yet forgiving ride. On 27.5-inch Alex rims, you'll roll over obstacles while maintaining nimble maneuverability. The crisp-shifting Shimano 20-speed drivetrain flattens the gnarliest climbs and the Shimano hydraulic disc brakes let you descend with jaw-dropping skill in all conditions. You also get grippy Schwalbe tires and quality Norco components throughout to round out this Charger.
$1,119.00 $1,399.00 20% Off
Norco's Charger 7.2 Forma fears no trail, and neither should you! This fearless hardtail's 6061-aluminum frame and 100mm-travel RockShox fork deliver a ride that's lively yet forgiving. Smile as your 27.5-inch Alex rims stomp through obstacles and whip around hairpin turns. The crisp-shifting Shimano 20-speed drivetrain humbles the most harrowing hills and the Shimano hydraulic disc brakes let you descend with finesse in all conditions. You also get grippy Schwalbe tires and quality Norco components throughout to round out this sweet dirt machine.
$1,259.30 $1,799.00 30% Off
If you're like us, you get a little tired of riding the same old roads weekend after weekend. And if you've ever shied from a beckoning dirt road for lack of confidence, Specialized has the bike for you—the Dolce EVO. At the heart of it is their DSW technology, which strategically places more welding material where it's needed, resulting in an aluminum bike that's more compliant and considerably stiffer. How stiff, exactly? It's one of the stiffest alloy bikes ever tested. Drawing inspiration from the Rider-First Engineered philosophy, this frame has a unique down tube, bottom bracket shell, and head tube. This ensures uniform performance across the entire size run. Making sure every single watt you produce gets transferred to the road, they built the EVO around their Women's Endurance Geometry. This ensures that you stay comfortable and confident over any kind of terrain, while also providing a lower standover to make getting on/off the bike, as well as putting a foot down, as easy as can be. For the build, they spec'd it with powerful cable/hydraulic disc brakes from TRP, Shimano Tiagra 10-speed shifting, fast-rolling Axis Sport Disc wheels, and wide Roubaix Pro tires.
$1,439.00 $1,799.00 20% Off
The Revolver 7 SL from Norco is always ready to punch in and take care of business. Its feathery, stiff, and oh-so-responsive high-modulus carbon frame lets you float up hills, rip corners, and mash it to the line against the best of them. It's oversize tapered head tube is optimized for a 100mm fork and the PF30 bottom bracket delivers all your power to the rear wheel. And, 27.5-inch wheels make it playful, maneuverable, and outright fun to ride. Looking for the ultimate XC business partner? Look no further.
$2,239.00 $2,799.00 20% Off
Norco's 100mm Revolver full suspension is the ultimate XC Race weapon. The stiff, feather-light carbon frame will have you surging up climbs, while racer-approved Gravity Tune geometry ensures the bike and rider are poised and confident on descents. With kinematics optimized for cross-country racing and A.R.T. suspension, the Revolver delivers maximum pedaling efficiency and predictable, stable support when the course gets chunky. The all-new Revolver FS has what it takes to win – you supply the heart.
$2,365.30 $3,379.00 30% Off
When you're rolling smoother, you're rolling faster. And regardless of if you're on the cobbles of Northern France or the chip and seal of your hometown, you'll benefit immensely from Specialized's Roubaix Elite. Thanks to Specialized's FACT carbon frame and the Future Shock suspension system at the cockpit, you are treated to a revolutionary degree of comfort and control. The cutting-edge frame is paired with a Roubaix Disc fork, which is built from Specialized's top-end FACT 11r carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design bolsters all of the above. The Axis Elite disc wheels provide stable, confident handling over any terrain. The bike is equipped with Shimano's 105 drivetrain, which provides 11-speeds of smooth shifting. The powerful Tektro Spyre disc brakes deliver fantastic all-conditions stopping power and speed modulation. Plus, Specialized's Phenom Comp GT saddle, CG-R carbon seatpost, and plush components invite you to add more miles to every ride.
$2,372.30 $3,389.00 30% Off
Long rides should be measured in how much fun you're having, not by how tired and sore you're getting. With the Ruby Comp you'll meet even your longest rides with enthusiasm, thanks to frame geometry that encourages a smooth, fatigue-free ride, and a carbon frame that's truly focused on comfort. The added reliability of the easy-to-maintain rim brakes gives you extra peace of mind. So, plan that epic ride, steal two or three hours to explore, or block off your Saturday—the Ruby will make sure you're out there performing confidently, as comfortably as possible. •Enjoy a comfortable and responsive ride thanks to the lightweight Specialized FACT 9r carbon frame. Featuring Zertz to help reduce road chatter, it provides a responsive and smooth ride with no compromise on performance. •The agile and responsive Specialized FACT carbon, full-monocoque fork features Zertz inserts to absorb road roughness and give you a smoother ride. •Shave weight off your ride with Fulcrum Racing S-19 Light wheelset, delivering a superb and confident ride quality you can feel. •Designed and engineered with Women’s Endurance Geometry that improves stability and handling, giving you confident control when climbing and descending, while also putting you in a comfortable position. Result? A lifetime of efficient, comfortable riding.
$2,468.00 $3,085.00 20% Off
Want to see what you're capable of? First, you need a bike to get you there. Get started with Norco's Range Carbon 7.3 Framekit. Its lightweight carbon frame is seriously stiff for inspired cornering and wonderful responsiveness, while the 650B wheels increase traction and hold momentum like a 29er, yet are quick, playful and strong like 26-inch hoops. Out back you've got 160mm of Norco's legendary A.R.T suspension so you'll have the confidence and control to barrel into anything full speed. Oh yeah, that's all driven by a Cane Creek Double Barrel shock for maximum trail steeze. The 7.3 framekit has the mount for a front derailleur, so it's all ready to go for 2x or 1x systems.
$2,639.00 $3,299.00 20% Off
Norco’s Aurum Carbon 7.1 is here to blast backwoods shuttle runs, laps in the park, and World Cup courses alike. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when tackling some of the nastiest tracks on earth. Norco knows that DH bikes experience some of the roughest riding conditions, so they incorporate Armorlite resin and integrated frame guards throughout to bolster impact resistance, meaning you can focus on taking the fastest line, not necessarily the safest. Norco’s A.R.T. rear suspension with Gravity Tune powers Cane Creek’s insanely adjustable Double Barrel coil shock for a perfect blend of big-hit compliance with pedaling efficiency. Build up the Aurum Carbon 7.1 and get ready for the ride of your life!
$2,722.30 $3,889.00 30% Off
Shred the whole mountain! The all-mountain Specialized Enduro Comp 650B is built to pedal up and absolutely crush it back down. The lightweight yet rugged M5-aluminum frame features 170mm of active, efficient rear suspension and is adorned with a whole slew of sweet components. A plush 170mm-travel RockShox Yari RC fork, a Rockshox Monarch Plus rear shock with AutoSag, and a 1 x 11-speed SRAM drivetrain keeps this rig shredding all over the mountain no matter what the terrain throws at you. And it all charges on 650B Roval Traverse wheels and tubeless-ready Specialized tires that make short work of even the rockiest trails. What's more, the Comp is spec'd with wide Specialized bars and sure-stopping SRAM Guide brakes. Top it all off with Specialized's renowned Body Geometry saddle sitting atop of the Command Post dropper post for more singletrack-railing goodness, and the whole mountain is yours to shred.
$2,879.10 $3,199.00 10% Off
Take control of the trail with this fun new hardtail e-bike. Now you can climb with greater ease and comfort, and ride farther—the perfect formula for an enjoyable day on the trail. The Fathom E+ is a great choice for XC and singletrack terrain. A lightweight ALUXX SL aluminum frame and trail-friendly geometry will help you experience trail riding like never before. The SyncDrive Sport motor delivers smooth, instantaneous power to conquer hills and technical trails. With a 120mm front suspension fork and the superior all-round performance of 27.5 wheels and tubeless tires, it offers smooth control and confidence. The side-release EnergyPak is integrated into the frame and can be easily removed for charging. And you can control all your settings with the clean, easy-to-use RideControl ONE setup.
$3,583.30 $5,119.00 30% Off
Question: What do you get when you take a carbon trail bike with 150mm of travel and optimize every aspect for a woman who shreds? Answer: Specialized's Rhyme Comp Carbon 650B. The FACT carbon frame features an aggressive geometry, a slack head angle, and a low bottom bracket. The RockShox Monarch shock is custom tuned for smaller riders and the 150mm-travel RockShox Yari fork lets you push your limits. The Comp Carbon features Specialized's innovative SWAT Door, a downtube compartment with room for tools, a tube, and a pump, so you can leave the bulky pack at home and still have everything you need. Rounding out the build is a SRAM 1 x 11-speed drivetrain, SRAM Guide R brakes, and burly Roval Traverse wheels. Every component and touchpoint of the bike, from handlebars to saddle to crankarm length, is tailored to both women and rider size. With all that great technology, the only question you'll have left to answer is "What rhymes with 'chicked'?"
$4,234.30 $6,049.00 30% Off
Take your riding to a new level and make the mountain your playground with Specialized's Enduro Elite Carbon 29 6Fattie. This trail machine boasts a FACT 9m carbon chassis and M5 alloy rear end, and is built to pedal up and absolutely crush it back down. A plush 160mm RockShox Lyrik fork keeps things dialed up front, while a RockShox Monarch Plus drives the efficient 165mm rear suspension to devour everything out back. SRAM's GX 1 x 11-speed drivetrain is on call for the pedaling department, while 29-inch Roval Traverse wheels shod with beefy tubeless-ready rubber give you the green light to slay any corner you come across. Specialized has made the Enduro compatible with their 27.5+ 6Fattie wheel system, so you'll always be ready for the trail ahead. Top it all off with Specialized's renowned Body Geometry saddle, a properly wide bar, and Specialized's Command Post IRcc, and you've got a rig that's just waiting to get you to a new level.
$5,919.00 $7,399.00 20% Off
Step up to Norco's Aurum Carbon 7.2 and watch new lines open up all over the mountain. Designed by and for World Cup racers, the Aurum Carbon sails over doubles, floats through rock gardens, and accelerates like a dragster at the Bonneville Salt Flats. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when maching through hacked-out tracks. And because DH bikes experience some of the roughest riding conditions in the world, Norco’s Armorlite resin and integrated frame guards throughout bolster impact resistance, so you can focus on charging the mountain. Heading it all up, RockShox's Boxxer Team fork delivers 200mm of travel to soak up big hits, while Norco’s A.R.T. suspension with Gravity Tune powers a RockShox Vivid RC2C coil shock for the perfect blend of big-hit compliance with pedaling efficiency. DT Swiss EX 471 rims laced to DT 350 hubs are lightweight, sturdy, and ready to rally the gnarliest runs. Delivering 7 speeds of DH-specific gearing is SRAM’s X01 DH drivetrain with a Race Face Respond DH crank, and SRAM’s Guide RS 4-piston brakes help you brake late with confidence. The on-point build is finished off with a Race Face Respond bar and a WTB High Tail DH saddle. Look out new lines, here you come.
$6,119.10 - $6,799.00 $6,799.00 Up to 10% Off
Looks like a Sight, rides like a Sight but ... yeah, Norco put a motor in it. This is the Sight VLT. There’s nothing better than having fun out on the trails and with the Sight VLT riders will get exactly that — just more of it. Norco took all of the aggressive all-mountain qualities you love about the pedal Sight and wrapped them into a seamless, extremely capable electric-assist package. The best-in-class Shimano E8000 drive unit and 630 Watt integrated battery give riders the necessary boost to power up the steepest climbs, while modern geometry and optimized suspension kinematics allow them to charge down the rowdiest descents — again and again. Discover a new way to ride with the Sight VLT.
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