Tired of rough roads wearing you out? We were, too. But where we see a problem, we can't help ourselves but to make a solution. And in this circumstance, that solution takes the shape of the Ruby Expert. The frame is among the lightest that we've ever made, and it's been constructed from our superlative FACT 10r carbon fiber. Its stiffness levels are also off the charts, and compared to the SL4 iteration of yesteryear, you'll experience a whole new, faster, and more efficient geometry. Through some engineering sorcery, however, we've managed to keep the same fit, feel, and position that we've all come to love from the SL4's Women's Endurance Geometry. Of course, you're probably thinking, "get on to the suspension thing up front." We call it Future Shock, and essentially, it's a piston in the head tube with 20mm of travel. We developed this technology in partnership with McLaren Applied Technologies, and the result of this are a host of drastic performance improvements, namely in the vertical compliance department. Without giving a physics lecture, we found that focusing on vertical compliance, instead of fork splay, meant that we could improve smoothness, speed, and comfort in one fell swoop. And of all the bikes that we've tested with our Rolling Efficiency Model, the new Ruby outperforms anything on the market. Lastly, we spec'd it with an awesome set of components that are hand- selected to endure harsh roads. Along these lines, you'll find the Expert outfitted with the likes of Shimano Ultegra 8000 mechanical shifting, powerful 8020 hydraulic disc brakes, low profile Roval SLX 24 wheels, and a host of women's-specific components. - Featuring our Rider-First Engineered design that ensures every frame size has the same legendary responsiveness and smooth ride quality that you'd expect from a Ruby. The FACT 10r frameset is exceptional in every way, offering the ideal blend of light overall weight and targeted stiffness. Meanwhile, the all-new Future Shock "suspension" system at the cockpit delivers a revolutionary degree of comfort and control. - The Ruby Disc fork is built from our extraordinary FACT carbon fiber for the lightest possible weight, supreme stiffness, strength, and reactivity, while a thru-axle design only stands to bolster all of the above. - Comes equipped with a 25lbs spring installed (color: black, weight: medium), and also includes both 13lbs (color: blue, weight: soft) and 40lbs (color: yellow, weight: firm) springs that can be installed to match the terrain you're riding.
$4,599.00 - $4,879.00
When we developed the Tarmac Disc, we didn't just want it to be fast. We wanted it to be fast everywhere. Long climbs, windy flats, Grand Tour stages, local fondos—we built a race bike to be the most complete out there. How'd we do it? We started with our Rider-First Engineered frame with a perfectly-tuned ride quality for every size, added in some serious aero tech that makes it 30 seconds faster over 40 kilometers than the Tarmac SL5, and then made it 20% lighter. Nothing is lighter, faster, and better handling. This Tarmac comes with a no-fuss spec that includes Shimano Ultegra mechanical shifting and quick-stopping hydraulic disc brakes, durable DT R470 Disc wheels, and our fan-favorite Power saddle. - For the construction of the Tarmac, we utilized advanced aerospace composite optimization software to revolutionize the construction and layup of our new FACT 9r carbon. - 500 pieces creating 7 different sizes with the same tuned ride–that’s Rider-First Engineered. We examine every ply of carbon on every frame size to ensure that all of our performance targets come through. To make sure you get the perfect ride, every frame gets a unique layup schedule with different ply arrangements, orientations, quantities of material in specific areas, and sometimes, even exclusive thicknesses and types of carbon itself. - Aerodynamics is the most important thing we can do to make you faster, but with the Tarmac, we added aero features without any cost to weight. Through development, areas were discovered where we could add aero for free—a new fork shape and dropped seatstays with aero tubes. The result? A Tarmac that’s approximately 30 seconds faster over 40 kilometers. - The updated geometry is based on countless Retul data points and professional rider input. This enabled us to develop a Performance Road Geometry that perfects the combination of a responsive front-end and short wheelbase, which delivers instantaneous response and optimal power transfer.
The Storm 5 picks up where road, gravel, and hybrid bikes can't go—fatter tires, off-road-oriented progressive design, and features that'll give you the chance to explore what mountain biking is all about. With a comfortable, capable off-road design, the 6061 aluminum frame is off-road worthy, and capable of leading a double life on city streets and park paths. Designed with our holistic approach to fit and geometry, the Storm 5’s longer reach, slacker head tube angle and steep seat tube angle provides more powerful, efficient pedaling, increased climbing traction and added grip and control when descending. Complementing its 100mm of SR Suntour XCE28 fork travel is a solid, reliable Shimano Tourney EZ-Fire 21 speed drivetrain, so you can always find the right gear and spend less time at the shop. The mechanical disc brakes provide controllable power for confident, safe stops on and off of the road. Progressive Design - The Storm uses Norco's holistic approach to fit and geometry to achieve its nimble, confident trail performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful, efficient pedaling, increased climbing traction and added grip and control when descending to help make the most of every ride. 100mm Travel Suspension Fork - Each Storm features 100mm of front suspension travel – the perfect amount for off-road adventure and exploration, without feeling like you're carrying around extra weight or bulk when you don't need it. Internal Routing For Shifter and Brake Cables - By routing the brake and shift cables inside the frames, they are out of harm's way and away from the elements. That means shifting and braking performance last longer between services, and the bikes look clean! 2.35" Tire Clearance - The Storm series comes equipped with 2.25" tires for a smooth, all-round fast ride, but the frame is designed to take up to 2.35" rubber, so if your adventures start to get a little looser, just throw on some wider tires, and the Storm is good to go! Two Wheel Sizes, One Bike - Depending on what frame size you ride, the Storm is available in a wheel size to suit you. The XS, and S are equipped with 27.5" tires to help fit smaller riders, and the L and XL feature 29" wheels so taller riders can take advantage of their smooth ride. If you ride a medium, you're in luck! You get to choose either wheel size depending on your preference! Wheel size: - Sizes XX-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch
Get a feel for the trail with this all-new aluminum hardtail made for aspiring singletrack riders. It features stable, fast-rolling 29-inch or more-playful 27.5-inch wheels so you can push the pace on climbs and let loose on the descents. Built on a new lightweight ALUXX aluminum frame that features classic hardtail design plus the balanced riding characteristics of either larger diameter 29-inch or 27.5-inch wheels, Talon is a great choice for XC or light trail terrain. The frame geometry is specifically designed to adapt to its respective wheel size and either an 80mm or 100mm suspension fork (depending on frame size). It's a confident ride that's perfect for ambitious riders who want to take their off-road skills to the next level. Proven alloy performance ALUXX aluminum frameset is hand-built in-house by the world leader in aluminum engineering. Balance and stability Frame geometry is designed to optimize the balance and roll-over capabilities of 29-inch wheels or the liveliness of 27.5-inch wheels (depending on frame size). XC control Suspension fork offers either 80mm or 100mm of smooth travel for added XC control. Wheel size: Sizes X-Small – Medium: 27.5-inch Sizes Small – X-Large: 29-inch
Make your escape with a minimum of fuss. Our adaptable and long-lived Arise built up with a wish-list of touring equipment. Twin Tubus racks, mudguards, and Supernova dynamo lighting mean the Arise Tour can head straight from the bike shop to the wilderness. Using our Ames sub-compact 30 / 46 T crankset and a huge 11 - 42 T cassette, you’ll never run out of gears, even when hauling heavy loads. Actuated by simple bar-end shifters, these will outlast any alternatives, yet remain incredibly easy to operate in all conditions. * Size XS and S will come with 650B wheels to ensure proper fit without any compromises in geometry. * Double butted crmo frame with sliding dropouts and internal light cable routing. * Crmo fork with internal light cable routing. * Combination of Microshift Centos front derailleur and RD-M62L rear derailleur with a 10-speed 11 - 42 T cassette allows the widest possible 2x gear range (585%). * Bombtrack Ames 24 mm alloy crank with 30 / 46 T subcompact chainrings. * TRP Spyre dual piston disc brakes with Jagwire KEB-SL compressionless cable housing. * Front and rear fenders, Tubus racks, through axle hub dynamo with Supernova lights. * Bombtrack ARC disc brake rear hub with 12 mm through axle.
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